IT'S NOW COOL

Feel that signature IT’S NOW COOL sizzle!  

ICONIC CUTS | LUXE FABRICS | KILLER PRINTS | LETHAL FITS

Hot 90’s inspired swim pieces for those who are ready to own their summer. It’s about that confidant on sand strut, it’s when you KNOW you look good. Swimwear that makes you feel lethal. Iconic cuts that bring the heat & enhance the body. Made for the modern confident woman with a discerning eye for swimwear trends and premium details. Hailing from Bondi Beach Australia where street fashion and on sand style meet to be the origin of the hottest Summer vibes. The result is the undeniable heat of ITS NOW COOL.

Created by globally renowned
Swimwear Photographer Josephine Clough.

THE VACAY TANK - RANCHO

THE VACAY TANK - RANCHO IT'S NOW COOL $61.00

THE ROUCH DRESS - AMAZON

THE ROUCH DRESS - AMAZON IT'S NOW COOL $61.00

THE CONTOUR HIGH WAIST PANT - BLACK

THE CONTOUR HIGH WAIST PANT - BLACK IT'S NOW COOL $54.00

CONTOUR HIGH WAIST PANT - BIJOU BLUE

CONTOUR HIGH WAIST PANT - BIJOU BLUE IT'S NOW COOL $54.00

CONTOUR CROP TOP - BLACK

CONTOUR CROP TOP - BLACK IT'S NOW COOL $54.00

CONTOUR CROP TOP - BIJOU BLUE

CONTOUR CROP TOP - BIJOU BLUE IT'S NOW COOL $54.00

THE BEAD CAP VAYCAY

THE BEAD CAP VAYCAY IT'S NOW COOL $41.00

THE POP DRESS BLACK

THE POP DRESS BLACK IT'S NOW COOL $47.00

THE CROP TOP - RANCHO

THE CROP TOP - RANCHO IT'S NOW COOL $87.00

THE STRING PANT - RANCHO

THE STRING PANT - RANCHO IT'S NOW COOL $74.00

THE CONTOUR ONESIE

THE CONTOUR ONESIE IT'S NOW COOL $67.00

THE 90'S TIE PANT - AMAZON

THE 90'S TIE PANT - AMAZON IT'S NOW COOL $47.00

THE TRIANGLE TOP - AMAZON

THE TRIANGLE TOP - AMAZON IT'S NOW COOL $54.00

THE DAD CAP - WASHED BLACK

THE DAD CAP - WASHED BLACK IT'S NOW COOL $34.00

THE CONTOUR NET PANT - BLACK

THE CONTOUR NET PANT - BLACK IT'S NOW COOL $67.00

THE CONTOUR NET TEE - BLACK

THE CONTOUR NET TEE - BLACK IT'S NOW COOL $61.00

THE CONTOUR OUTLINE ONE PIECE - BLACK

THE CONTOUR OUTLINE ONE PIECE - BLACK IT'S NOW COOL $81.00

WAISTED DUO PANT - RED & WHITE CONTRAST

WAISTED DUO PANT - RED & WHITE CONTRAST IT'S NOW COOL $41.00

THE 90’S DUO CROP - RED & WHITE CONTRAST

THE 90’S DUO CROP - RED & WHITE CONTRAST IT'S NOW COOL $54.00

THE CONTOUR BIKINI TOP - BLACK

THE CONTOUR BIKINI TOP - BLACK IT'S NOW COOL $54.00

CONTOUR BOY SHORT - BLACK

CONTOUR BOY SHORT - BLACK IT'S NOW COOL $54.00

VACAY SHORT GELATO

VACAY SHORT GELATO IT'S NOW COOL $60.00 $67.00